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  1. en.wikipedia.org › wiki › AQuantiveaQuantive - Wikipedia

    aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997.

  2. www.geekwire.com › 2019 › hidden-legacy-aquantive-microsoftsThe hidden legacy of aQuantive: How Microsoft's $6B loss ... -...

    Aug 21, 2019 · How did aQuantive, a failed acquisition by Microsoft in 2007, become a catalyst for the Seattle tech industry? Learn about the history, culture and legacy of the ad tech firm and its former employees who went on to found or lead startups.

  3. www.geekwire.com › 2012 › writedown-microsoft-squandered-62bAfter the writedown: How Microsoft squandered its $6.3B buy ... -...

    Jul 12, 2012 · But five years after Microsoft purchased Seattle-based aQuantive for $6.3 billion in cash — at the time the largest acquisition in the software giant's history — little is left to show for it.

  4. www.cnet.com › microsoft-closes-6-billion-aquantive-buyMicrosoft closes $6 billion Aquantive buy - CNET

    Aug 13, 2007 · Microsoft finalized its acquisition of Internet advertising firm Aquantive in 2007, after a series of deals in the online ad industry. Aquantive became a subsidiary of Microsoft and its businesses were integrated into its online-advertising platform.

  5. money.cnn.com › 2012/07/02 › technologyMicrosoft's $6 billion aQuantive whoopsie - Jul. 2, 2012 - CNN...

    Jul 12, 2012 · Microsoft takes a $6.2 billion writedown on aQuantive, an online advertising company that never improved its fortunes.

  6. www.seattletimes.com › business › microsoft-closes-6-billionMicrosoft closes $6 billion purchase of aQuantive

    Aug 13, 2007 · Microsoft today completed its its $6 billion acquisition of Seattle-based digital advertising leader aQuantive. The deal was announced May 18 and aQuantive shareholders voted Thursday to approve...

  7. www.ft.com › content › eba593e2-053d-11dc-b151-000b5df10621Microsoft makes $6bn ‘bet’ on Aquantive - Financial Times

    May 18, 2007 · Microsoft on Friday announced the biggest acquisition in the software company’s history, buying online advertising company Aquantive for $6bn and making what it described as a “big bet” on ...