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  1. Step 2: Access your reports. Google Analytics collects data from your websites and apps to create reports that provide insights into your business. In this section, you will learn to see the data you've collected in the available reports and how to customize reports for your specific use cases. Part 1.

  2. Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a website. To measure a website, you first have to create a Google Analytics account. Then you need to add a small piece of JavaScript measurement code to each page on your site.

  3. analytics.google.com › analytics › academyGoogle Analytics Academy

    Google Analytics Academy offers free online courses to help you learn analytics skills and improve your business performance. Whether you are a beginner or an advanced user, you can find a course that suits your needs and interests. Join Google Analytics Academy and start learning today.

  4. analytics.google.com › analytics › academyGoogle Analytics Academy

    Learn how to improve your Analytics skills with free online courses from Google. Access lessons, quizzes, and practice exercises on various topics and features.

  5. Predictive Capabilities. By applying Google’s machine learning models, Analytics can analyze your data and predict future actions people may take, like making a purchase or churning. You can then create audiences that are predicted to take these actions to drive conversions or retain more of your users.

  6. Jul 1, 2023 · Option 1: Set up Analytics data collection for the first time. Do this if you’re new to Analytics and ready to collect data for your website and/or app. Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”) The GA4 Setup Assistant adds a Google Analytics 4 property alongside your existing Universal ...

  7. Make your data work for you. Analyze data quickly and collaborate with your team with an easy-to-use interface and shareable reports. Process and share data in a snap, while using our configuration APIs to keep things flexible and fully programmatic. Analytics also offers built-in technical support and a global infrastructure that delivers ...

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