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May 28, 2024 · Start your livestream journey on Xiaohongshu - featuring Dong Jie, Teresa Cheung, Jingchu Zhang and many other talented hosts, who are not only knowledgable about shopping, but also knowledgable...
Xiaohongshu (Chinese: 小红书; pinyin: xiǎohóngshū; lit. 'Little Red Book'), also known as RED , [1] [2] is a social media and e-commerce platform. It has been described as "China's answer to Instagram ", [3] and is sometimes referred to as " Chinese Instagram ".
Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles, where over 200 million users every month share their life experiences.
Mar 8, 2022 · Xiaohongshu, or "little red book", is popular with China's affluent Gen Z users who use the app to buy products recommended by influencers.
Mar 13, 2024 · Overview of Little Red Book (Xiaohongshu): Often referred to as the Chinese Instagram, Little Red Book is a social media and e-commerce platform focusing on user-generated content in fashion, beauty, and lifestyle. It targets urban women aged 18 to 35 and has become a favorite among Chinese consumers.
Download Xiaohongshu and get inspired by connecting with a range of diverse and interesting people from all over the world. Share and discover the beauty of the world through Xiaohongshu!
Xiaohongshu resonates strongly with China's millennial and Gen Z demographic. The platform's emphasis on lifestyle, travel, and fashion aligns well with the interests of the younger audience, making it a cultural phenomenon.
What is RED (Xiaohongshu)? RED, also known as Xiaohongshu, is a Chinese social media platform that originated in 2013. Initially launched as a platform for Chinese consumers to discover and purchase overseas products, it has since evolved into a comprehensive lifestyle and e-commerce platform.
Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles, where over 300 million users every month share their life experiences.
