The Coca-Cola Company
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May 8, 2024 · The logo features the colors of the American flag flying in the wind (red, blue, and white). The wavy lines of the circle were perfect for Pepsi drinks and Frito-Lay chips. The merged companies belonged to the U.S. market and maintained patriotic motifs. The Pepsi sign was well recognized and promoted the new corporation.
Apr 16, 2024 · Meaning and History. The Pepsi brand of soft carbonated beverages, owned by the PepsiCo Corporation of America, has a unique visual identity. The most recognizable part of it is a round emblem that combines three colors: red, white, and blue. They are presented as three even stripes, an iconic identity element.
Timely and timeless, the new Pepsi logo and visual identity system are more than a refresh. We introduced an electric blue and the black of Pepsi Zero Sugar to our cola’s classic colors alongside a modern, custom typeface that reflects the brand’s confidence.
Spanning over a century of visual evolution, the Pepsi logo encodes the history of American consumer culture in stylized iconography. Tracing the brand's symbolic transformations from pharmacy trademark to global emblem, themes of tradition and reinvention reveal tensions at the heart of capitalist mythmaking.
Pepsi is an iconic American soda brand, and their logo is just as recognizable as the sweet bubbles of their celebrated drink. Interestingly, the Pepsi logo has gone through a number of redesigns, with a complete shift in concept and feeling as the brand grew over time.
Jul 25, 2023 · In April 2023, marking its 125th anniversary, Pepsi unveiled a brand new logo, their first significant rebrand in 14 years. This design draws inspiration from the Pepsi logo history, integrating some of the most cherished design elements of the past.
Oct 11, 2022 · The first ever Pepsi logo with a script logo was designed in 1898, the year the beverage went up for sale after the success of Brad’s Drink (Pepsi’s old name). But back in those days it was only the word “Pepsi-Cola” written in a quirky font that was more popular at that time.
Sep 21, 2021 · The Pepsi logo evolved from a swirly red-colored logo in classic lettering. Then, it appeared as the bottle cap design. It evolved into a minimalistic design with red, white, and blue colors.
Mar 30, 2023 · Pepsi unveils a new logo: a look back at the logos through the years. A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary. Photo: PepsiCo. Few things are ingrained in our heads, such as the logos of iconic global brands.
Apr 26, 2022 · The Pepsi logo history paints an interesting tapestry of a brand that was willing to work hard and find its inner personality. From copying the style of Coca-Cola’s red wordmark, to creating a new logo and beating them as the world’s number one cola drink, Pepsi logo designs have been quite adept at making the brand stand out.
