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Concept testing is defined as a research method that involves asking customers questions about your concepts and ideas for a product or service before actually launching it. Thus, you can gauge your customers’ acceptance and their willingness to buy and therefore make critical decisions before the launch.
Jun 16, 2023 · What is concept testing? Concept testing is a method of evaluating early-stage product, service, campaign, or project ideas. The goal is to determine whether a concept is viable and gather customer feedback to improve it.
May 15, 2023 · Concept testing is a research method of collecting user feedback on new product or design ideas. Whether you’re part of a user experience (UX), product, or marketing team, this process helps you determine what your users like (and dislike), so you can create products that convert better.
Apr 2, 2024 · Concept testing is a research methodology used to evaluate consumer response to a product, service, idea, or marketing campaign before you launch it to the market. The goal is to validate the appeal, usability, and potential success of the concept from the perspective of the end-user or consumer.
Concept testing is based on listening to the audience’s views and exploring how viable the concept is for them – without predefined parameters or expectations. It’s an open learning process where you can continue to engage with the same target audience and get their take on your product developments as they happen.
Concept testing is a type of research that evaluates the feasibility, appeal, and potential success of a new product before it’s built. It puts the user front and center in the ideation process, using research methods like A/B testing, surveys, and customer interviews.
Mar 22, 2023 · Concept testing is used to develop ideas across a wide variety of different mediums: products, services, copy, branding elements - even dating profile effectiveness. Concept tests place a mock version of a product in front of a sample audience of consumers - preferably ones from your target market.
Product concept testing is an early market research method that maximises the odds of you launching a product or service that people want to buy. You explore the viability of a product or service with its target audience early on and improve its development from the feedback. What concept testing is not.
May 4, 2023 · Here’s an overview of the six steps of concept testing: Define what you’re testing and your end goal. Define your target audience and how you’ll reach them. Write a concept testing statement. Create a concept testing survey. Analyze your survey results. Share and archive your concept testing results
May 4, 2023 · This article takes a deep dive into five brilliant concept testing examples and use cases to show you how it’s done and guide your decision-making process. You’ll walk away with new ways to test prototypes and ideas to create customer satisfaction and delight.
