Search results
Cavalier Ugo Stella, managing director of the company, promoted the setting up of a new company in an attempt to improve the factory's fortunes. On 24 June 1910, the new company name, A.L.F.A. (Anonima Lombarda Fabbrica Automobili) was officially registered.
Founded on 24 June 1910 in Milan, Italy as A.L.F.A.—an acronym for Anonima Lombarda Fabbrica Automobili —the company was established by Cavaliere Ugo Stella to acquire the assets of the ailing Italian subsidiary of French carmaker Darracq, of which he had been an investor and manager.
Cavalier Ugo Stella, managing director under Darracq, moved quickly to find local funding and a guarantee from Milan’s Agricultural Bank, then took over the factory and re-hired the over 200 people who worked there. An ambitious and definitely risky move... but Stella's was one of the many daring intuitions with which the Alfa Romeo Story ...
Jul 4, 2010 · It was exactly 100 years ago when Ugo Stella along with some investors established a Milan-based company called A.L.F.A (Anonima Lombarda Fabbrica Automobili). The foundation of A.L.F.A was first...
Cavalier Ugo Stella, managing director under Darracq, moved quickly to find local funding and a guarantee from Milan’s Agricultural Bank, then took over the factory and re-hired the over 200 people who worked there.
Dec 14, 2023 · The sketch was approved by the nobleman Ugo Stella, and Cattaneo himself was entrusted with the final design for production. The first major change was in 1919: the company passed under the control of Nicola Romeo and the lettering ALFA ROMEO appeared on the coat of arms.
Jun 30, 2023 · The same year, Ugo Stella and Giuseppe Merosi, the company’s first chief engineer, signed an agreement for the creation of two cars, named 24 HP and 12 HP, referring to their horsepower respectively.
