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Dr. Chris du Plessis is an Assistant Professor of Marketing at Lee Kong Chian School of Business, Singapore Management University (SMU). Prior to joining SMU in July 2017, she received a Ph.D in Marketing from Rotterdam School of Management, Erasmus University.
- SMU Faculty Directory
Assistant Professor of Marketing. Lee Kong Chian School of...
- CHRISTILENE DU PLESSIS
CHRISTILENE DU PLESSIS. CURRICULUM VITAE – JUNE 2017. LEE...
- SMU Faculty Directory
du Plessis, Christilene, Serena D’Hooge and Steven Sweldens, “The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes,” Journal of Consumer Research, conditionally accepted.
Assistant Professor of Marketing. Lee Kong Chian School of Business, Singapore Management University. Awards, Recognition and Honors. Best 50 Undergraduate Professors, Poets & Quants, 2022. Dean’s Teaching Honour List, Singapore Management University, 2021 – 2022. Nominee, Most Promising Teacher Award, Singapore Management University, 2021.
Federico Debetto, Nickolay Omelchenko and Chris du Plessis traveled to Tanzania to lay the groundwork for mapping the archipelago, educate locals on Street View photography and build a...
CHRISTILENE DU PLESSIS. CURRICULUM VITAE – JUNE 2017. LEE KONG CHIAN SCHOOL OF BUSINESS, SINGAPORE MANAGEMENT UNIVERSITY 50 STAMFORD RD, SINGAPORE 178899 EMAIL: CDUPLESSIS@SMU.EDU.SG. EDUCATION. Ph.D., Marketing, 2017.
Chris du Plessis works in the area of Commercial Development based on Process Innovation
In an ever-changing technological landscape it is critical for photographers and videographers to adapt and explore new tools. When it comes to employing visual mediums, Chris Du Plessis stands as one of the world’s most versatile professionals.
