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  1. In Natural Capitalism the authors describe the global economy as being dependent on natural resources and ecosystem services that nature provides. Natural Capitalism is a critique of traditional "Industrial Capitalism", saying that the traditional system of capitalism "does not fully conform to its own accounting principles.

  2. Learn how natural capitalism, a framework that values and conserves the earth's ecosystem services, can create business opportunities and competitive advantages. The article explains the four shifts in business practices that natural capitalism entails and cites examples of companies that have adopted it.

  3. Learn how natural capitalism, a new business model by Rocky Mountain Institute, can create the next industrial revolution and address the challenges of scarcity and environmental degradation. Explore the concepts, examples, and benefits of natural capitalism in this web page.

  4. Jun 10, 2021 · Natural capitalism is a concept that critiques industrial capitalism and traditional economic systems and values natural resources and ecosystem services. It proposes to increase resource productivity, shift to biologically-inspired production models, and move to a service-and-flow business model to create a sustainable economy.

  5. Ohlemacher evaluates the book by Hawken, Lovins and Lovins, which proposes a vision of an efficient and eco-friendly society based on the concept of natural capitalism. He discusses the four principles of natural capitalism, the examples of innovative technologies and the challenges of climate change and energy policy.

  6. Natural Capitalism: Creating the Next Industrial Revolution, by Paul Hawken, Amory Lovins, and L. Hunter Lovins, is the first book to explore the lucrative opportunities for businesses in an era of approaching environmental limits.

  7. Jul 1, 2001 · In this article, the Lovins’ 2 explain what is meant by Natural Capitalism, four principles that enable business to behave responsibly towards both nature and people while increasing profits, inspiring their workforce and gaining competitive advantage. It combines radically increased resource productivity; closed-loop, zero-waste, nontoxic ...