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Alfred Nu Steele (April 24, 1901 – April 19, 1959) was an American soft drink businessman most known for being the president and later chairman of the board of Pepsi-Cola Company from 1950 until his sudden death in 1959.
Mar 5, 2017 · And, after Steele's death in 1959, Crawford used her business savvy to focus on her late-husband's company, according to a 1971 Movie World article, by Sara Murray.
In 1950 Alfred N. Steele (1901–59), a former vice president of the Coca-Cola Company and the husband of actress Joan Crawford, became chief executive officer. His emphasis on giant advertising campaigns and sales promotions increased Pepsi-Cola’s net earnings 11-fold during the 1950s and made it the chief…
Learn how Alfred N. Steele transformed Pepsi from a struggling competitor to Coca-Cola into a thriving soft drink company in the 1950s. Explore his biography, achievements, and challenges as a 20th century business leader.
Dec 17, 2023 · Alfred Nu Steele (April 24, 1900 April 19, 1959) was an American soft drink businessman. He graduated from Northwestern University in 1923, where he played football, and became an ad executive. He first worked for The CocaCola Company, as vice president of marketing.
Feb 25, 2023 · Learn about the life and career of Alfred Nu Steele, the brilliant and ambitious leader of Pepsi-Cola who transformed the soft drink industry. Discover how he married the legendary actress Joan Crawford and left a lasting legacy behind.
Career. He first worked for the Coca-Cola Company, as vice president of marketing. He later became the Chief Executive Officer of the Pepsi-Cola Company in 1949. Under his management, sales tripled between 1955 and 1957. He reduced the sugar content of the sodas and introduced Pepsi products to third world countries.
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