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The Initiative is an American video game development studio under Xbox Game Studios based in Santa Monica, California, formed in 2018. The studio is currently working on a new installment in the Perfect Dark series.
The Initiative is a Santa Monica-based game development studio working on Perfect Dark, a secret agent thriller set in a near-future world. As part of Xbox Game Studios at Microsoft, our ambition is to craft an innovative vision for how high-quality games are created and experienced.
At the core of The Initiative, we’re about craft, storytelling, and looking ahead to the next big thing. We seek to shape the future of narrative-driven games by leveraging the most innovative...
The Initiative is a Santa Monica-based game development studio working to reimagine Perfect Dark. We are in a unique position to operate as an independent studio under the banner and backing of Xbox Game Studios and Microsoft.
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience. We do this through Fame & Flow™.
Jan 22, 2023 · Back in 2018, Microsoft announced at E3 that it was setting up a gaming studio in Santa Monica, CA called The Initiative. The move was seen by some as a tactic for winning the console wars, as its location would allow the company to draw new talent from an area that LA Progressive described as "the global capital of the video game industry."
We're an established international holding company within the hospitality sector developing services and products. | The Initiative was founded by Thibault Bouquet de Joliniere, Romain Ribera...
