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  1. en.wikipedia.org › wiki › AQuantiveaQuantive - Wikipedia

    aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997.

  2. www.geekwire.com › 2019 › hidden-legacy-aquantive-microsoftsThe hidden legacy of aQuantive: How Microsoft's $6B loss ... - ...

    Aug 21, 2019 · Microsoft bought Seattle-based advertising technology firm aQuantive for $6.3 billion in 2007 in what would later be seen as an epic blunder. Microsoft was looking for an edge against Google in...

  3. www.seattletimes.com › business › microsoft-closes-6-billionMicrosoft closes $6 billion purchase of aQuantive

    Aug 13, 2007 · Microsoft today completed its its $6 billion acquisition of Seattle-based digital advertising leader aQuantive. The deal was announced May 18 and aQuantive shareholders voted Thursday to approve...

  4. microsoft.fandom.com › wiki › AQuantiveaQuantive | Microsoft Wiki | Fandom

    aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997.

  5. news.microsoft.com › 18 › microsoft-to-acquire-aquantive-incMicrosoft to Acquire aQuantive, Inc. - Stories

    May 18, 2007 · REDMOND, Wash. — May 18, 2007 — Microsoft Corp. today announced it will acquire aQuantive, Inc., for $66.50 per share in an all-cash transaction valued at approximately $6 billion. This deal expands upon the Company’s previously outlined vision to provide the advertising industry with a world class, Internet-wide advertising platform, as ...

  6. money.cnn.com › 2012/07/02 › technologyMicrosoft's $6 billion aQuantive whoopsie - Jul. 2, 2012 - CNN...

    Jul 12, 2012 · Microsoft takes a $6.2 billion writedown on aQuantive, an online advertising company that never improved its fortunes.

  7. www.cnet.com › microsoft-closes-6-billion-aquantive-buyMicrosoft closes $6 billion Aquantive buy - CNET

    Aug 13, 2007 · Microsoft has completed the largest purchase in its history, sealing its $6 billion takeover of Internet advertising firm Aquantive. The software maker closed the deal on Friday, according to a...