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  1. en.wikipedia.org › wiki › AQuantiveaQuantive - Wikipedia

    aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997.

  2. www.geekwire.com › 2019 › hidden-legacy-aquantive-microsoftsThe hidden legacy of aQuantive: How Microsoft's $6B loss ... -...

    Aug 21, 2019 · How did aQuantive, a failed acquisition by Microsoft in 2007, become a catalyst for the Seattle tech industry? Learn about the history, culture and legacy of the ad tech firm and its former employees who went on to found or lead startups.

  3. www.geekwire.com › 2012 › writedown-microsoft-squandered-62bAfter the writedown: How Microsoft squandered its $6.3B buy ... -...

    Jul 12, 2012 · How Microsoft squandered its largest acquisition in history by focusing on search and neglecting display advertising. Former aQuantive executives and employees reveal the culture clash, brain drain and integration problems that led to a writedown.

  4. money.cnn.com › 2012/07/02 › technologyMicrosoft's $6 billion aQuantive whoopsie - Jul. 2, 2012 - CNN...

    Jul 12, 2012 · Microsoft takes a $6.2 billion writedown on aQuantive, an online advertising company that never improved its fortunes.

  5. news.yahoo.com › microsoft-6-2-billion-charge-followingMicrosoft to take $6.2 billion charge following failed aQuantive...

    Jul 2, 2012 · The goodwill in the Online Services Division was substantially the result of the 2007 acquisition of aQuantive. As a result of its 2012 impairment review, Microsoft has determined that a write...

  6. www.seattletimes.com › business › what-microsoft-saw-inWhat Microsoft saw in aQuantive: tools, tech and top-tier ties

    May 19, 2007 · As one online-advertising agency after another got snapped up this year, speculation grew that Seattle-based aQuantive was being wooed. But it was only Friday...

  7. www.seattletimes.com › business › microsoft-closes-6-billionMicrosoft closes $6 billion purchase of aQuantive

    Aug 13, 2007 · Microsoft today completed its its $6 billion acquisition of Seattle-based digital advertising leader aQuantive. The deal was announced May 18 and aQuantive shareholders voted Thursday to approve...