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aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997.
Aug 21, 2019 · How did aQuantive, a failed acquisition by Microsoft in 2007, become a catalyst for the Seattle tech industry? Learn about the history, culture and legacy of the ad tech firm and its former employees who went on to found or lead startups.
Aug 13, 2007 · Microsoft today completed its its $6 billion acquisition of Seattle-based digital advertising leader aQuantive. The deal was announced May 18 and aQuantive shareholders voted Thursday to...
Jul 12, 2012 · How Microsoft squandered its largest acquisition in history by focusing on search and neglecting display advertising. Former aQuantive executives and employees reveal the culture clash, brain drain and integration problems that led to a writedown.
Aug 13, 2007 · Microsoft finalized its acquisition of Internet advertising firm Aquantive in 2007, after a series of deals in the online ad industry. Aquantive became a subsidiary of Microsoft and its businesses were integrated into its online-advertising platform.
May 18, 2007 · Microsoft announced in 2007 that it would buy aQuantive, a digital marketing company, for $6 billion. The deal aimed to create a world-class Internet-wide advertising platform and services for advertisers, agencies and publishers.
May 18, 2007 · Microsoft buys Internet marketing firm aQuantive to boost its online advertising business and compete with Google. The deal values aQuantive shares at $66.50 each, a 85% premium over the previous day's closing price.
