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Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia.
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In June 2019, Xandr rebranded its AppNexus DSP, launching Xandr Invest, to serve as its central ad-buying hub. On October 18, 2019, Xandr acquired Massachusetts-based Clypd, an audience-based sales platform for television advertising. On April 30, 2020, it was folded into WarnerMedia.
AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. We power the ads that power the Internet.
21 Dis 2021 · AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a home within the AT&T organization.
AppNexus | 37,481 followers on LinkedIn. As of September 25, 2018, AppNexus is now "AppNexus, A Xandr Company." Please follow along on https://www.linkedin.com/company/xandr/.
21 Dis 2021 · Strengthened monetization for publishers through larger first-party data access and a full funnel marketing offering with Xandr Monetize, which includes a leading video solution, empowering content and media owners to unlock the full value of their inventory.
