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Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia.
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Dec 1, 2016 · AppNexus, which filed paperwork for an IPO, is a big ad tech company that serves marketers, ad agencies and publishers.
Dec 21, 2021 · The web page traces the history and fate of AppNexus, a former leader of the programmatic industry, which was acquired by AT&T and later sold to Microsoft. It also explores the potential benefits and challenges of the deal for Microsoft and its ad tech and media businesses.
Aug 19, 2019 · President Michael Rubenstein believes being part of AT&T will help AppNexus—soon to be Xandr—to build a “true alternative to the walled gardens”. The industry is concerned it will become a walled garden itself.
Jun 25, 2018 · AT&T announced its plan to buy AppNexus, a leading global advertising marketplace and technology company, in June 2018. The acquisition aims to create a premium TV and video ad marketplace and strengthen AT&T's advertising platform.
AppNexus | 37,481 followers on LinkedIn. As of September 25, 2018, AppNexus is now "AppNexus, A Xandr Company." Please follow along on https://www.linkedin.com/company/xandr/.
