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  1. Next. Create account. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

  2. analytics.google.com › analytics › attributionanalytics.google.com

    analytics.google.com

  3. Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI with machine learning and integrations. Learn how to use Analytics features, see success stories, and access resources.

  4. analytics.google.com › analytics › academyGoogle Analytics Academy

    Learn how to use Google's measurement tools to grow your business with intelligent data collection and analysis. Choose from courses on Google Analytics, Data Studio, Tag Manager, and more, taught by industry experts.

  5. Learn how to use Google Analytics to get data-backed insights and improve your marketing ROI. Connect to other Google solutions and partner products, measure activity with privacy-safe AI, and see customer journeys across sites and apps.

  6. Learn how to create a Google Analytics account, add a measurement code to your website, and process and report data. Find out how to customize your configuration, filter your data, and access reports.

  7. Learn how Google Analytics can help you understand and improve your site and app performance with various features, such as built-in automation, reporting, explorations, and integrations. Compare Analytics and Analytics 360 for different data collection and management options.

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