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With Mona Amodeo, Ray Anderson, Janine Benyus, Lester Brown. As awareness grows about the consequences of environmental disregard, the sustainability movement is gathering momentum, and the institutions with the furthest reach and the highest stakes - corporations - are being asked by customers to take the lead.
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Apr 13, 2015 · So Right So Smart is an award-winning feature documentary that demonstrates that what’s good for the planet can also be good for the bottom line. At the heart of the story is charismatic entrepreneur Ray Anderson, whose environmental epiphany in 1994 inspired him to convert his billion-dollar carpet company from a “well-oiled machine” to ...
Documentary. So Right So Smart. As environmental awareness increases in customers, business leaders like Ray Anderson are learning that sustainability is an ethical imperative for the future; in the process, they're finding that money just might... grow on trees.
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ABOUT THE FILM – So Right So Smart. So Right So Smart inspires viewers by celebrating businesses that have begun to take positive steps toward an environmentally sustainable future. It showcases the success and ingenuity of cutting edge companies that are “doing well by doing good.”
