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  1. Professional quality affordable makeup and skincare products. Clean beauty at its best. Vegan, cruelty free and leaping bunny certified at drugstore prices.

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      Hop on all the latest makeup trends with our e.l.f.ing...

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      Get the best from e.l.f. Cosmetics makeup and skincare...

    • DISCOVER

      DISCOVER - e.l.f. Cosmetics: Affordable Makeup & Skincare |...

    • e.l.f. CARES

      e.l.f. CARES - e.l.f. Cosmetics: Affordable Makeup &...

  2. We make clean, prestige-inspired cosmetics at extraordinary prices — always vegan, cruelty-free and Fair Trade Certified™.

  3. e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [5] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [6] [7] blushes, bronzers, brushes, and mascara, among others. [8]

  4. e.l.f. Beauty stands with every eye, lip, face, paw and fin. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. Learn More.

  5. Shop e.l.f. Cosmetics for the best face makeup essentials for a flawless finish every time. Affordable, cruelty-free beauty at drugstore prices.

  6. Learn why e.l.f Cosmetics are for every eye, lip, and face. With vegan and cruelty-free products, e.l.f. prides itself on being affordable and guilt-free.

  7. e.l.f. Beauty stands with every eye, lip, face, paw and fin. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. Learn More.