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Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Google Analytics Sign in
Learn how to use Google Analytics attribution to measure and optimize your marketing impact across channels and devices.
There are two ways to access Analytics: through a standalone account at http://www.google.com/analytics, or through your linked Google Ads account. You can sign in to your Analytics account from http://www.google.com/analytics. Click Sign in (at top right), and select Analytics.
Google Analytics can help you improve ad performance with customer privacy top of mind. Create an account free of charge. Google Analytics gives you the tools you need to better understand your customer’s journey to improve your website, create tailored audience lists, personalize ads, and more.
Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions. Skip to main content Sign in
There you can learn how to create your account; set up your first report, tag, or test; and use Google Analytics for Firebase, Google Tag Manager, Google Optimize, and more. Getting Started with Google Analytics for Firebase
Google Analytics Academy. Improve your Analytics skills with free online courses from Google.
Google Analytics 360 gives businesses the tools you needed to better understand customers. They can then use those customer insights to grow.
Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts.
