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  1. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Google Analytics Sign in

  2. Learn how to sign in to your Analytics account via google.com/analytics or from your Google Ads account. Find troubleshooting tips and links to other resources for managing accounts, properties, and users.

  3. Jul 1, 2023 · Learn how to set up Google Analytics 4, the new kind of property that collects event-based data from websites and apps. Find out how to access your GA4 property and reports, and what to do after July 1, 2023.

  4. Learn how to create a Google Analytics 4 property, add a data stream, and get your Google Analytics code for your website or app. Follow the steps for iOS, Android, or web data collection and see the list of CMSs with native integrations.

  5. Learn how to switch from Universal Analytics to Google Analytics 4, which has replaced it since July 1, 2023. Follow the steps to create a GA4 property, data stream, and links, and migrate your data, users, events, audiences, and goals.

  6. Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI. Learn how to get started, see the benefits and features, and integrate with other Google tools.

  7. analytics.google.com › analytics › academyGoogle Analytics Academy

    There you can learn how to create your account; set up your first report, tag, or test; and use Google Analytics for Firebase, Google Tag Manager, Google Optimize, and more. Getting Started with...