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Between the sixties and the eighties a significant group of graphic rules and uses was documented and regularly updated in a folder that was organised into sections. Inside we can find the instructions that allow us to reproduce the logotype, graphic and typographic rules, designs for internal and external documents, signage and architectural ...
The standard-bearer for that brand is the instantly recognizable “8-bar,” an iconic logo created by the legendary designer Paul Rand. The 8-bar has proven remarkably resilient over the decades, remaining unchanged since 1972.
Jan 18, 2022 · In 1981 Paul Rand was asked by IBM to design a poster to support its new “THINK” motto. His response is the now iconic Eye-Bee-M rebus where images of an eye and bee stand in for the I and B, with the 13-bar M clearly linking it back to the company and logotype.
Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
Aug 29, 2023 · Paul Rand, the visionary graphic designer, is the mastermind behind IBM’s logo. His creation in the 1970s brought a fresh minimalist take to the brand, using simple yet profound stripes to spell sleek sophistication.
Jul 23, 2015 · The IBM logo was designed by the pioneering graphic designer and art director Paul Rand, who is celebrated for translating the tenets of European modernism to American corporate...
Oct 30, 2023 · The original 8-bar IBM logo was designed in 1972 by legendary graphic designer Paul Rand. His designs defined the modern IBM logo and visual identity.
