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Learn more about Salesforce's CRM software and join the 100,000+ businesses using our trusted customer relationship management solutions.
Let's define CRM. Customer relationship management (CRM) is a system for managing all of your company’s interactions with current and potential customers. The goal is simple: improve relationships to grow your business. CRM technology helps companies stay connected to customers, streamline processes, and improve profitability.
Salesforce is cloud-based CRM software (What is CRM?). It makes it easier for companies to find more prospects, close more deals, and connect with customers in a whole new way, so they can provide them with amazing service at scale. Salesforce brings together all your data, from any source.
CRM helps unite your teams around your customers, get actionable insights from data, attract prospects, and retain loyal customers. Salesforce Customer 360 is the world’s #1 CRM, and we’ve been hard at work building it since 1999. See customer 360 in action.
Salesforce, the #1 AI CRM, enables companies to connect with customers through a unified Einstein 1 platform that combines CRM, AI, Data, and Trust.
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