Search results
Parasuraman, A. (1996), “Understanding and Leveraging the Role of Customer Service in External, Interactive and Internal Marketing,” paper presented at the 1996 Frontiers in Services Conference, Nashville, TN.
Technology Readiness is defined by A. Parasuraman (2000) as people's propensity to embrace and use new technologies for accomplishing goals in home life and at work'. An individual's...
Parasuraman, A. (2000). Technology Readiness Index (TRI): A multiple-item scale to measure readiness to embrace new technologies. Journal of Service Research, 2(4), 307–320. https:// https://doi.org/10.1177/109467050024001. Abstract
Jun 22, 2014 · Parasuraman A. (2000), “Technology Readiness Index (TRI): A Multiple-item Scale to Measure Readiness to Embrace New Technologies,” Journal of Service Research, 2 (May), 307–320.
1997. Articles 1–20. Professor of Marketing, University of Miami - Cited by 255,609 - Services Marketing - Service Quality - Technology & Service.
Aug 5, 2019 · However, since the dimensionality of TR and its effect on technology usage is still not clear in the literature, a meta-analysis is needed. Parasuraman ( 2000) defined TR as “people’s propensity to embrace and use new technologies for accomplishing goals in home life and at work” (p. 308).
The Technology Readiness Index (TRI), introduced by A. Parasuraman in 2000, consists of 36 attributes that measure the construct and its components. A streamlined and updated version with 16 attributes, "TRI 2.0," was introduced by Parasuraman and Colby in 2015. [2]
