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Dec 16, 2020 · Consumers may expect some overhyping of products, but some ads go too far. Diet supplements and tobacco products have historically exaggerated claims.
May 28, 2019 · Many advertisements use unrealistic images of products (e.g., hand drawings, digital illustrations, rotoscoped animation) instead of actual product images. However, while unrealistic product images are widely used in advertisements, little is known about their possible impact on product evaluation. We propose that because products in ...
Nov 6, 2009 · If you haven’t already heard about them, these guys design weird but funny products that can make our mundane lives at least a tiny bit brighter. These novelty items look a bit crazy but are totally functional.
The retail industry is no stranger to the challenging dynamics of customer expectations. While it thrives on meeting and exceeding these expectations, retailers often encounter unrealistic...
Sep 19, 2023 · Real (or realistic) images increase attention on your product’s key benefits and drawbacks (e.g. how healthy or effective it is). Unrealistic images reduce it.
Jun 5, 2020 · 1. Gerber Good Start Gentle formula. Gerber made unsubstantiated claims that its Good Start Gentle formula prevented children who took it from developing allergies, a claim that could...
May 28, 2019 · We propose that because products in unrealistic images look unconsumable or unusable, unrealistic product images (1) suppress consumers’ mental simulation of consuming or using those products...
