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Discover the history of adidas logos and the purpose behind each design evolution, from 1949 until today. A brand’s logo is a central piece of its identity—and the adidas logos are no exception, with a history as dynamic as the brand itself.
The Adidas logo as we know it today is an iconic image featuring three stripes (in varying sizes) atop a sans-serif wordmark. Adidas logo history: Adidas logos through the years. There have been a number of Adidas symbols over the years. Some consider the original Adidas logo to be the Dassler shoe company emblem first introduced in 1924.
Apr 12, 2024 · The Adidas logo accurately reflects the brand’s unique design and the diversity of its sports products. The emblem symbolizes the dynamism of development and the reach across three continents with its offerings, reflecting the idea of confidently overcoming difficulties to achieve a high goal.
Feb 24, 2023 · The Adidas logo has come a long way since its humble beginnings in a small laundry room in Germany. From the original design featuring the Dassler name and a bird wearing a boot to the modern, stylised version we see today, the Adidas logo has become an instantly recognisable global symbol.
Jul 29, 2019 · What is the purpose of the adidas logo? The Adidas logo is three stripes similar to a mountain. In general, this brand is intended for professional athletes. And the mountain symbolizes overcoming difficulties, achieving goals.
Jan 30, 2023 · The Adidas logo is recognizable around the world, regardless of language or culture. As an iconic brand with deep historical roots, it deserves its reputation. Adidas has grown from a small local sportswear provider in rural Germany into one of the world's top sneaker and athletic wear providers.
The Adidas standard logo is said to symbolize a mountain, which is purposefully designed to symbolize upcoming goals and challenges that lie ahead. The three-bar logo enjoyed widespread commercial success, and the logo is still the standard Adidas logo across most of the brand’s apparel today.
Oct 13, 2023 · Adidas has many logos in its rotation today, so there isn’t one, singular logo for the company. Their logos are as dynamic as their brand. The most well-known of all Adidas logos would be their Performance logo (once called the EQT, or mountain logo) which unites all elements of the brand.
The Adidas logo has evolved since its creation to the current mark that we all recognize instantly. See how Adidas changed it’s logo, while keeping 4 versions to represent the various brand lines today.
Apr 9, 2024 · The story of Adi Dassler's logotype (1967) and Hans Fick's (1971) Trefoil logo for German sports brand Adidas. Told by Logo Histories, the internet's largest archive of logo stories.
