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Sep 4, 2019 · In this editorial, I (1) explain why social media influencers bear relevance for strategic communication, (2) provide a brief introduction to research on social media influencers, and (3) unroll the rationale behind this Special Issue of the International Journal of Strategic Communication.
- Social Media Influencers in Strategic Communication: A Conceptual ...
Subsequently, we define strategic social media communication...
- Social Media Influencers in Strategic Communication: A Conceptual ...
Dec 22, 2021 · This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in ...
Sep 4, 2019 · Subsequently, we define strategic social media communication as the purposeful use of communication by organizations or social media influencers in which social media influencers are addressed or perform activities with strategic significance to organizational goals.
Sep 4, 2019 · Subsequently, we define strategic social media communication as the purposeful use of communication by organizations or social media influencers in which social media influencers are...
Nov 9, 2021 · Over time, influencers develop an understanding of the dynamics that operate in different social media and the workings of their algorithms, and they strategically use hashtags, mentions,...
Sep 1, 2021 · Social media influencers have become relevant stakeholders of organizations. •. The article offers an overview on the management of influencer communication. •. Procedures in managing influencer communication are identified and systematized. •. Influencer communication’s potential for PR objectives is not fully exploited. •.
(1) conceptual and theoretical approaches for analyzing, integrating and interpreting social media influencers in strategic communication; (2) managing social media influencer campaigns and programs; (3) establishing relations to social media influencers and building influencer databases;
