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Mar 30, 2023 · The music industry is changing at a dizzying pace, as the streaming service market continues to expand, and short-form videos, such as those on TikTok are growing in popularity. As these trends unfold, labels and artists need new platforms that can be used for marketing.
Aug 26, 2020 · In this article, we explore how data analytics have transformed marketing at Sony Music Entertainment and in the recorded music industry at large.
Sony Music Entertainment is a Japanese company founded in 1929, and in July 2012, Sony/ATV Music Publishing, a joint venture between Sony and the Michael Jackson Family Trust, along with a consortium of other investment firms, bought the publishing arm of the EMI Group, which solidified Sony’s position as the world’s largest music publisher.
Jun 15, 2024 · CASESony Music Entertainment and the Evolution of the Music Industry at an estimated 1.34 billion tracks in 2012. Digital sales declined slightly in 2013 to 1.26 billion. This roughly 6 percent decline was the first decline in digital sales since the iTunes store debuted more than a decade earlier.
Feb 24, 2016 · As predominantly a music production company, Sony Music Entertainment is responsible for finding, recruiting, and recording the work of talented artists in the music industry. The company is large, and has many different labels spanning many different genres.
Dokumen tersebut membahas strategi yang diambil Sony Music Entertainment untuk bertahan di industri musik di era digital. SME melakukan aliansi strategis dengan perusahaan lain untuk mengembangkan platform streaming baru seperti Music Unlimited dan VEVO.
Feb 12, 2021 · Driven by the leadership of Chairman & CEO Jon Platt, the renewal of the Sony Music Publishing name signifies an important step in the company’s evolution and further aligns the business with Sony’s powerful entertainment brands.
