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- Google Analytics
Google Analytics lets you measure your advertising ROI as...
- Analytics Help
Explore Google Analytics 4, the next generation of Analytics...
- Analytics Academy
Learn about Google Analytics 4, our next-generation...
- Google Analytics 4 Properties
Google Analytics 4 is an analytics service that lets you...
- Google Analytics
Learn how to create a Google Analytics 4 property, add a data stream, and install the Google tag for your website or app. Find out how to use enhanced measurement, Firebase, and CMS integrations.
Learn how to switch from Universal Analytics to Google Analytics 4, the new version of Analytics that provides actionable, privacy-safe customer insights. Follow the step-by-step guide, use the migration tools, and find the GA4 features for your use case.