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Apr 11, 2022 · 11 April 2022 0 comment. Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover and buy luxury, fashion and beauty products. It can also be an essential tool for building community around a brand in China, writes Mark Bellamy from Aiken Digital. Comparing Chinese platforms to those we are familiar with in ...
May 29, 2023 · Luxury brands have earned a good reputation in the Xiaohongshu community thanks to young users who authentically and vividly share their experiences. Taking advantage of the growing interest in art exhibitions on the platform, Dior launched the “Dior and Art” hashtag to entice users to attend its offline shows and fully immerse themselves ...
Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles, where over 300 million users every month share their life experiences. [Interesting lifestyles] Here is where you uncover lifestyle trends and a range of diverse interests and hobbies that are popular among young people, from ...
Sep 21, 2023 · Xiaohongshu’s 80% of revenue comes from advertising. Xiaohongshu, valued at more than $3 billion in 2023, is more dependent on paid ads and search ads than other social media platforms, with ads revenue accounting for 80% of the total revenue. The remaining 20% comes from e-commerce, as the platform has its own built-in online marketplace.
Nov 21, 2023 · According to Weiboyi , over 75% of the popular Xiaohongshu posts in 2020 were produced by micro- and mid-tier influencers. Among Xiaohongshu’s active users, 46.39% are in the age range of 18 to 24 and 50% are living in the cities in China, and cosmetics, outfits and skincare are the top three popular topics on the site . With the aim to ...
Mar 25, 2024 · Xiaohongshu has a smaller user base than Douyin and Kuaishou, which have monthly active user bases of about 750mn and 700mn respectively. But Li said the platform’s 312mn users were concentrated ...
Aug 2, 2023 · The Xiaohongshu app (小红书), often referred to as “Little Red Book” or simply “RED,” is created by Miranda Qu and Charlwin Mao and is available on both the iOS and Apple mobile platforms. Over the past few years, it has risen to prominence as a go-to platform to discover lifestyle trends, with a strong focus on fashion, beauty, and ...
