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Sep 21, 2023 · Xiaohongshu’s 80% of revenue comes from advertising. Xiaohongshu, valued at more than $3 billion in 2023, is more dependent on paid ads and search ads than other social media platforms, with ads revenue accounting for 80% of the total revenue. The remaining 20% comes from e-commerce, as the platform has its own built-in online marketplace.
Feb 9, 2023 · XiaoHongShu (小红书) is a Chinese social media and e-commerce platform where users can share lifestyle content, shopping experiences, reviews and recommendations using photos, videos, live streams and more. Content on XiaoHongShu (xiaohongshu) covers topics like cosmetics, beauty, fashion, food, travel, entertainment, fitness, childcare and ...
Start your livestream journey on Xiaohongshu - featuring Dong Jie, Teresa Cheung, Jingchu Zhang and many other talented hosts, who are not only knowledgable about shopping, but also knowledgable about life. Watch them talk about unique fashion pieces and accessories, the best beauty and skincare finds, aesthetically-pleasing home decor, healthy ...
Nov 21, 2023 · According to Weiboyi , over 75% of the popular Xiaohongshu posts in 2020 were produced by micro- and mid-tier influencers. Among Xiaohongshu’s active users, 46.39% are in the age range of 18 to 24 and 50% are living in the cities in China, and cosmetics, outfits and skincare are the top three popular topics on the site . With the aim to ...
Mar 25, 2024 · Xiaohongshu has a smaller user base than Douyin and Kuaishou, which have monthly active user bases of about 750mn and 700mn respectively. But Li said the platform’s 312mn users were concentrated ...
Aug 2, 2023 · The Xiaohongshu app (小红书), often referred to as “Little Red Book” or simply “RED,” is created by Miranda Qu and Charlwin Mao and is available on both the iOS and Apple mobile platforms. Over the past few years, it has risen to prominence as a go-to platform to discover lifestyle trends, with a strong focus on fashion, beauty, and ...
Jun 28, 2019 · On Xiaohongshu, influencers range from well-known actresses—many of them there to post as consumers, not as paid influencers—to high-school students. The app’s users are mostly female, and ...
