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  1. Start learning about. Google Analytics. Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights. Choose your path.

  2. Make your data work for you. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. See all benefits. Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to cut our reporting time by 50%.

  3. Processing and reporting. When the measurement code collects data, it packages that information up and sends it to Google Analytics to be processed into reports. When Analytics processes data, it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop, or which browser they’re using.

  4. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

  5. To install Google Analytics code via Google Tag Manager (GTM), follow these steps: (Source: Google Analytics Documentation) In GTM, select Create Tag and choose Google Analytics. Then select Universal Analytics. Name your tag, preferably something related to Google Analytics (like GA). Add your Google Analytics property ID or gaProperty variable.

  6. Ga naar https://analytics.google.com. Klik in Beheerder op Maken en selecteer Account. Geef een accountnaam op. Configureer de instellingen voor gegevens delen om aan te geven welke gegevens u met Google wilt delen. Klik op Volgende om de eerste property aan het account toe te voegen.

  7. Dec 7, 2020 · Step 2: Set up Google Analytics. Like Google Tag Manager, you’re going to want to create a Google Analytics account by signing up on the GA page. Enter your account and website name, as well as the website’s URL. Be sure to also select your website’s industry category and the time zone you want the reporting to be in.

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