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May 9, 2024 · Luxury brands on Xiaohongshu. Louis Vuitton’s first Xiaohongshu livestreaming test in 2020 wasn’t as successful as expected. However, the French house didn’t give up on extending its reach to Xiaohongshu’s base of young, fashion-driven, and wealthy users from Tier-1 and Tier-2 cities. After this, Lanvin and Givenchy joined Xiaohongshu ...
May 23, 2024 · 12:05 PM MYT. Laura Li, 28, and her cousin Diego Deng, 20, search for guides on the Chinese social media platform Xiaohongshu for photography, a day ahead of the Chinese Labour Day ‘Golden Week ...
May 12, 2024 · Little Red Book (Xiaohongshu) Overview. Little Red Book mainly targets a specific user group: young, female shoppers living in top-tier cities. In 2024, Xiaohongshu’s Monthly Active Users (MAU) continuously increased, surpassing 300 million, with approximately 50% of Generation Z users and 50% from 1st and 2nd cities.
May 23, 2024 · Miranda Qu. SINGAPORE (May 23): Teresa Cheung fired up her Xiaohongshu app, turned on her camera and dazzled her nearly 1.8 million online followers over a seven-hour livestream. One moment, she was demonstrating a palette of eyeshadow: “This color is called ‘Love Letter’,” she said in Mandarin, touting a dark berry-colored shade.
22 hours ago · （吉隆坡2日讯）生活百货品牌Miniso（名创优品）周六在万达购物广场（1Utama）开幕全马最大旗舰店，9000平方英尺的展销空间，除了有多个顶级IP产品进驻，亦首次引进防弹少年团（BTS）的人气角色BT21系列，吸引了超多ARMY们（粉丝昵称）前来抢购！ Amber Chia 与赵洁莹为Miniso旗舰店的开幕典礼站台 ...
3 days ago · （吉隆坡30日讯）首相拿督斯里安华表示，从明天（5月31日）开始，将分阶段向所有小学四年级至大学生发放100令吉书券。安华今日在世贸中心为第41届吉隆坡国际书展 （PBAKL）开幕时宣布，明天下午2时开始，四年级至大学生都可获得100令吉书券，并指出这些书券也可以在2024年吉隆坡国际书展上使用 ...
3 days ago · 19. Xiaohongshu 's emphasis on user-generated content and community-driven commerce could influence future trends in online shopping and digital marketing. 20. With its growing user base and expanding brand partnerships, Xiaohongshu is poised for further growth, making it a platform to watch in the coming years.
