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Dec 13, 2018 · From community college classroom $100 M in sales; DC Shoes’ grind to become one of the most iconic lifestyle brands. DC Shoes is a brand with deep associations to the skateboarder lifestyle. If you are not aware of DC Shoes, you might assume they just sell shoes, but they have a wide range of apparel including shoes, t-shirts, sweaters, and ...
Apr 14, 2019 · You often see DC on hats. That DC is the logo of DC Shoes which was designed by Ken Block in 1993. The official story is that D and C were the first names of the first skaters sponsored by the company, Danny Way and Colin McKay. This is because Droors Clothing, now defunct, was spun out of DC Shoes and they had to cut any ties with the old company.
Aug 1, 2017 · Brand Series where we explore how brands become associated with aspirational lifestyles. Read Part 1 to understand what is a lifestyle brand, Part 2 on Beats by Dre., Part 3 on DC Shoes, Part 4 on Arc’teryx, and Part 5 on what […]
Oct 22, 2018 · A reader requested that we profile Athleta as we have done for some other lifestyle brands like Beats by Dre, Arc’teryx, and DC Shoes. This was the first I’d heard of Athleta, but I enjoyed learning about them because their story and message of female empowerment were so compelling. Athleta is a brand of women’s activewear. They make ...
Nov 7, 2018 · The people that love a brand will evangelize and promote it just to be a part. A broad but unloved brand’s base will not promote the company because there isn’t that desire to be part of a movement; this is why you see people wearing DC Shoes shirts but never see anyone wearing Walmart shirts. A brand with broad appeal will also have more ...
Sep 17, 2019 · If the lifestyle wains in popularity, the brand’s sales will too. For example, DC Shoes sells less merchandise when skateboarding is less prevalent. (Read our article about the history of DC Shoes.) Consumer tastes change. Fads die off, and lifestyles change. If a brand’s demand is tied to one of these, then sales may go down if tastes change.
Sep 5, 2017 · Arc'teryx's shared values with outdoor enthusiasts attract other niches and the broader market. How being true to values can build a successful brand.
May 17, 2019 · We wrote a case study on the success of DC Shoes. Ken Block and Damon Way, the founders of DC Shoes, had only mild success in the skateboard movement until they started combining the impact absorbing rubbers used in running shoes with the flat bottom sneakers that borders needed to perform tricks. The shock absorption reduced the injuries and ...
Sep 18, 2018 · – Part 3 on DC Shoes, – Part 4 on Arc’teryx – Part 5 on what they have in common – Part 6 we applied what we learned, creating a brand strategy for a ski lifestyle brand – Part 7 we made a list of action steps In this article, Part 8, we make a list of names and choose the best one.
Oct 12, 2018 · Read Part 1 to understand what is a lifestyle brand, Part 2 to understand Beats by Dre., Part 3 to understand DC Shoes, and Part 4 to understand […] Reply Laura
