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  1. Jul 2, 2024 · Founder. Leon Festinger, born in 1919 in New York City, was an American social psychologist whose contributions to psychology include the cognitive dissonance theory, social comparison theory, and the proximity effect.

  2. 6 days ago · Social comparison theory (SCT), introduced by psychologist Leon Festinger in 1954, posits that individuals determine their own social and personal worth based on how they stack up against others.

  3. 2 days ago · Leon Festinger, in particular, provided the discipline with an array of outstanding students—the most renowned of whom is Elliot Aronson. Like Deutsch, Aronson has proven to be the ultimate Lewinian of his generation, for he, too, combines the two sides of the tradition (Pettigrew, 2010 ).

  4. 4 days ago · It was Leon Festinger who proposed the concept of cognitive dissonance in his 1957 book, ‘A Theory of Cognitive Dissonance’. In this book he posited that all people strive toward internal psychological consistency to be able to function well mentally in the real world.

  5. Jun 23, 2024 · Cognitive dissonance theory was first developed by Leon Festinger in 1957. It suggests that we have an inner drive to hold all our attitudes and beliefs in harmony and avoid disharmony (or dissonance).

  6. Jun 14, 2024 · As we delve into Leon Festinger's groundbreaking theory, we will uncover the hidden forces that arise when our attitudes and behaviors clash, creating a sense of discomfort that demands resolution. But what strategies can help alleviate this unease?

  7. 3 days ago · Leon Festinger, a psychologist, proposed the cognitive dissonance theory in 1957 and contends that people seek internal consistency. When inconsistencies arise, they are motivated to resolve them to reduce discomfort and restore cognitive harmony.