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Jun 8, 2024 · From last year, the Hong Kong Tourism Board has partnered with Xiaohongshu to co-create content promoting the city’s cultural tourism. The partnership has generated more than 10,000 posts about...
Jun 6, 2024 · Tips on How to Create Successful XiaoHongShu Content. Emulate User-Generated Content. On XiaoHongShu, users prefer posts and shares from fellow users, looking for relatable and community-driven content. This means overtly promotional or sales-focused posts often don't resonate well.
Jun 14, 2024 · In contrast to popular Chinese social media platforms like Douyin, Weibo, and WeChat, Xiaohongshu's emphasis on authentic content sharing, user-friendly content creation, efficient closed-loop ecosystem, and focus on engaging warm audiences make it an attractive choice for marketing products.
Jun 17, 2024 · Shutiao is a self-service promotional product for brand merchants and individual creators on XiaoHongShu. It allows users to set promotion plans based on their promotional goals (e.g., note views, follower counts, product visits, etc.). It is especially suitable for Influencers, individual creators, and small and medium-sized merchants.
3 days ago · Miranda Qu is the president of Shanghai-based social and e-commerce company Xiaohongshu, which translates as "Little Red Book." She cofounded the company in 2013 with Charlwin Mao, who is CEO.
Jun 12, 2024 · Xiaohongshu (Little Red Book) is one of China’s top social platforms. Learn how foreign brands can use it to connect with Chinese consumers.
Jun 11, 2024 · Xiaohongshu, known internationally as RED, combines the essence of community and e-commerce, offering companies an unparalleled platform to deeply engage with consumers and co-create value. This article delves into leveraging Xiaohongshu’s UGC features to provide a comprehensive marketing strategy for foreign enterprises aiming to make a ...
