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Lin, W., Ma, J., Feng, B., & Zhan, X. 2020. How and when leader-member exchange leads to followers' deviant behaviors: A power perspective . Presented at the 80th Annual Meeting of the Academy of Management, Vancouver, BC.
When sex and romance conflict: the effect of sexual imagery in advertising on preference for romantically linked products and services. J Ma, D Gal. Journal of Marketing Research 53 (4), 479-496. , 2016. 24. 2016. Dynamic luxury advertising: using lifestyle versus functional advertisements in different purchase stages.
Jingjing MA, Assistant Professor | Cited by 490 | of The Hong Kong University of Science and Technology, Kowloon (UST) | Read 7 publications | Contact Jingjing MA.
Jingjing MA. 馬婧婧. PhD in Industrial and Organizational Psychology. Michigan State University, 2019. Assistant Professor. Department of Management. (852) 2358 7727. maj@ust.hk. Room LSK5052.
Operations Management. Nowadays, the high demand on companies for innovation and adaptability has meant that employees are increasingly being asked to take the initiative more often and demonstrate leadership qualities, even if being a leader was not part of the original job description.
View Jingjing Ma’s profile on LinkedIn, a professional community of 1 billion members. Experience: The Hong Kong University of Science and Technology · Location: Hong Kong SAR · 154...
Jingjing Ma is a marketing scholar who studies judgment and decision making, socially responsible behavior, charitable behavior, and emotional well-being. She is the vice dean of BiMBA program and the author of several publications on Xiaomi, online donation, and luxury advertising.
