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David Mackenzie Ogilvy CBE (/ ˈ oʊ ɡ ə l v iː /; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
Jul 17, 2024 · David Ogilvy (born June 23, 1911, West Horsley, Surrey, England—died July 21, 1999, near Bonnes, France) was a British advertising executive known for his emphasis on creative copy and campaign themes, and the founder of the agency of Ogilvy & Mather.
Aug 13, 2019 · Ogilvy was one of the pioneers of information-rich, “soft sell” ads that didn’t insult the intelligence of the prospect. Ogilvy’s successful advertising campaigns demonstrate how to persuade prospects, influence readers, and create memorable, evergreen content.
When, in 1989, the Ogilvy Group was bought by WPP, two events occurred simultaneously: WPP became the largest marketing communications firm in the world, and David Ogilvy was named the company’s non-executive chairman (a position he held for three years). At age 75, Ogilvy was asked if anything he’d always wanted had somehow eluded him.
Oct 10, 2008 · The Pepperidge Farm bakery wagon. All have become advertising icons. And all came from the mind of David Ogilvy. One of the founding fathers of modern advertising, Ogilvy spent his life...
Jul 22, 1999 · David Ogilvy, creator of some of advertising's most memorable icons, including the debonair Hathaway Man with his black eye patch and Commander Edward Whitehead touting Schweppes tonic, died ...
Widely hailed as the father of advertising, David Ogilvy held jobs in a hotel restaurant, wartime intelligence, research, and even tried his hand at farming in rural Pennsylvania, USA, before he made advertising history.
