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  1. en.wikipedia.org › wiki › AQuantiveaQuantive - Wikipedia

    aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997.

  2. www.geekwire.com › 2019 › hidden-legacy-aquantive-microsoftsThe hidden legacy of aQuantive: How Microsoft's $6B loss ... - ...

    Aug 21, 2019 · Microsoft bought Seattle-based advertising technology firm aQuantive for $6.3 billion in 2007 in what would later be seen as an epic blunder. Microsoft was looking for an edge against Google in...

  3. www.geekwire.com › 2012 › writedown-microsoft-squandered-62bAfter the writedown: How Microsoft squandered its $6.3B buy ... -...

    Jul 12, 2012 · But five years after Microsoft purchased Seattle-based aQuantive for $6.3 billion in cash — at the time the largest acquisition in the software giant's history — little is left to show for it.

  4. money.cnn.com › 2012/07/02 › technologyMicrosoft's $6 billion aQuantive whoopsie - Jul. 2, 2012 - CNN...

    Jul 12, 2012 · Microsoft takes a $6.2 billion writedown on aQuantive, an online advertising company that never improved its fortunes.

  5. news.yahoo.com › microsoft-6-2-billion-charge-followingMicrosoft to take $6.2 billion charge following failed aQuantive...

    Jul 2, 2012 · The goodwill in the Online Services Division was substantially the result of the 2007 acquisition of aQuantive. As a result of its 2012 impairment review, Microsoft has determined that a write...

  6. www.seattletimes.com › business › what-microsoft-saw-inWhat Microsoft saw in aQuantive: tools, tech and top-tier ties

    May 19, 2007 · As one online-advertising agency after another got snapped up this year, speculation grew that Seattle-based aQuantive was being wooed. But it was only Friday...

  7. www.seattletimes.com › business › microsoft-closes-6-billionMicrosoft closes $6 billion purchase of aQuantive

    Aug 13, 2007 · Microsoft today completed its its $6 billion acquisition of Seattle-based digital advertising leader aQuantive. The deal was announced May 18 and aQuantive shareholders voted Thursday to approve...