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  1. Leon Festinger (8 May 1919 – 11 February 1989) was an American social psychologist who originated the theory of cognitive dissonance and social comparison theory.The rejection of the previously dominant behaviorist view of social psychology by demonstrating the inadequacy of stimulus-response conditioning accounts of human behavior is largely attributed to his theories and research.

  2. Leon Festinger (born May 8, 1919, Brooklyn, New York, U.S.—died February 11, 1989, New York City) was an American cognitive psychologist, best known for his theory of cognitive dissonance, according to which inconsistency between thoughts, or between thoughts and actions, leads to discomfort (dissonance), which motivates changes in thoughts ...

  3. Jul 4, 2022 · Leon Festinger was a renowned American psychologist, researcher, and author. He is best known for developing cognitive dissonance theory and social comparison theory. In addition to challenging the dominance of behaviorism, Festinger spearheaded the use of scientific experimentation in social psychology.

  4. Oct 24, 2023 · Cognitive dissonance was first investigated by Leon Festinger, arising out of a participant observation study of a cult that believed that the earth was going to be destroyed by a flood, and what happened to its members — particularly the really committed ones who had given up their homes and jobs to work for the cult — when the flood did ...

  5. Leon Festinger - Cognitive Dissonance, Social Psychology, Theory: While at the University of Minnesota, Festinger read about a cult that believed that the end of the world was at hand. A woman, “Mrs. Keech,” reported receiving messages from extraterrestrial aliens that the world would end in a great flood on a specific date. She attracted a group of followers who left jobs, schools, and ...