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  1. In this article, the architect of disruption theory, Clayton M. Christensen, and his coauthors correct some of the misinformation, describe how the thinking on the subject has evolved,...

  2. Nov 15, 2016 · Learn how to apply the theory of disruptive innovation, coined by Clayton Christensen, to your business. Find out the difference between low-end and new-market disruption, the process of disruption, and how to choose your battles wisely.

  3. Disruptive innovation, a term of art coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.

  4. Jan 24, 2020 · A collection of 11 articles by the late professor and author of disruptive innovation theory. Learn how to apply his framework to strategy, product, organization, and business model innovation.

  5. Clayton Magleby Christensen (April 6, 1952 – January 23, 2020) was an American academic and business consultant who developed the theory of "disruptive innovation", which has been called the most influential business idea of the early 21st century.

  6. Jun 10, 2024 · Disruptive Innovation describes a process by which a product or service takes root in simple applications at the bottom of the market—typically by being less expensive and more accessible—and then relentlessly moves upmarket, eventually displacing established competitors.

  7. Disruptive innovation has been a buzzword since Clayton Christensen coined it back in the mid 1990s. But with everyone discussing disruption when it comes to each new business or product that emerges, how can we distinguish between new entrants that pose a threat and those that are best ignored?