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1. Dictionary

   brand

   /brand/

   noun

   • 1. a type of product manufactured by a particular company under a particular name: "a new brand of soap powder" Similar makelinelabelmarquetypekindsortvarietytrade nametrademarkproprietary namelogoarchaic:chop
   • ▪ a brand name: "the firm will market computer software under its own brand" Similar makelinelabelmarquetypekindsortvarietytrade nametrademarkproprietary namelogoarchaic:chop
   • ▪ a particular identity or image regarded as an asset: "you can still invent your own career, be your own brand"
   • ▪ a particular type or kind of something: "they entertained millions with their inimitable brand of comedy" Similar typekindsortvarietyclasscategoryspeciesgenrebreedstylestampcastilkkidneyinformal:stripe
   • 2. an identifying mark burned on livestock or (in former times) criminals or slaves with a branding iron: "the brand on a sheep identifies it as mine" Similar identifying markidentificationmarkerearmark
   • ▪ a branding iron. archaic
   • ▪ a habit or quality that causes someone public shame or disgrace: "the brand of Paula's dipsomania" Similar stigmashamedisgracestaintaintblotblot on one's escutcheonblemishmarkslurliterary:smirch
   • 3. a piece of burning or smouldering wood: "he took two burning brands from the fire"
   • 4. a sword. literary

   verb

   • 1. mark with a branding iron: "the seller had branded the animal with his grandfather's name" Similar markstampburnsearidentify
   • ▪ mark indelibly: "an ointment that branded her with unsightly violet-coloured splotches"
   • ▪ mark out or describe as having a particular bad or shameful quality: "anyone who says anything bad about the country is branded as a traitor" Similar stigmatizeaccuse of beingmark outdenouncediscreditvilifybesmirchcharacterizelabelclassifycategorize
   • 2. assign a brand name to.
   • ▪ promote (a particular product or company) by means of advertising and distinctive design: "we'll have the ability to market and brand our own product"

   Word Origin Old Englishbrand ‘burning’ (also in brand (sense 3 of the noun)), of Germanic origin; related to German Brand, also to burn1. The verb sense ‘mark with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th century), whence brand (sense 1 of the noun) (early 19th century).

   Derivatives

   • 1. brander noun

   Scrabble Points: 8

   • B

     3

   • R

     1

   • A

     1

   • N

     1

   • D

     2

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2. en.wikipedia.org › wiki › BrandBrand - Wikipedia

   en.wikipedia.org › wiki › Brand

   • Cached

   Jul 18, 2024 · The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.

3. economicstermslexicon.netlify.app › definitions › bUnderstanding the Concept of a Brand: Definition and Significance...

   economicstermslexicon.netlify.app › definitions › b

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   Jul 20, 2024 · Definitions; B; Understanding the Concept of a Brand: Definition and Significance; ... Dive into the meaning and importance of brands in the business world, and see ...

4. surveypoint.ai › blog › 2024/07/22What is Brand Marketing? A Beginner’s Ultimate Guide

   surveypoint.ai › blog › 2024/07/22

   • Cached

   Jul 22, 2024 · Brand marketing is the strategy used to build and promote a brand in a way that fosters a positive perception among consumers. It involves creating a strong brand identity, differentiating from competitors, and cultivating customer loyalty. The ultimate goals of brand marketing are to increase brand awareness, build brand loyalty, and highlight ...

5. insightbeforeaction.com › understanding-brand-identity-andUnderstanding Brand Identity and the Need for It

   insightbeforeaction.com › understanding-brand-identity-and

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   Jul 22, 2024 · Developing and Maintaining a Strong Brand Identity Step 1: Research and Define Your Brand Understand Your Audience. Conduct market research to understand your target audience’s needs, preferences, and pain points. Define Your Brand’s Personality. Clearly articulate what your brand stands for, its values, and its unique selling proposition.

6. www.sparkinteract.com.au › brandBranding in Australia 101: Crafting a Memorable Brand

   www.sparkinteract.com.au › brand

   • Cached

   Jul 19, 2024 · What is branding? Branding is the process that creates the brand. This covers every action your business takes to create consumer relationships, right down to the way your team members speak to your customers. Following a coherent branding process is essential to ensure your marketing efforts stick with your audience.

7. alltimedesign.com › understanding-key-differences-betweenUnderstanding Key Differences Between Brand Distinction and Brand...

   alltimedesign.com › understanding-key-differences-between

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   6 days ago · Making your brand distinctive involves strategic planning and consistent execution across various aspects of branding. Here are some tips to help you create a distinctive brand identity: Define Your Brand Identity: Start by defining what your brand stands for—its mission, values, and unique attributes that set it apart from competitors. This ...

8. www.mercha.com.au › blogs › newsHow to Define Your Brand Voice in 11 Steps + Why it's Important

   www.mercha.com.au › blogs › news

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   6 days ago · Choose Tone and Style: Decide on the tone and style of your brand voice based on your brand identity and target audience. Consider factors such as formality, humour, empathy, and authenticity. Your brand voice should be consistent but adaptable to different contexts and channels. Create Brand Voice Guidelines: Working hand in hand with number ...