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Mar 11, 2024 · A captive market is a market situation with few sellers, which reduces the alternatives available to the consumers. Although similar to a monopolistic market, this market does not encourage a natural monopoly by exerting strict controls over the market.
A captive market is a market where the potential consumers face a severely limited number of competitive suppliers; their only choices are to purchase what is available or to make no purchase at all. The term therefore applies to any market where there is a monopoly or oligopoly.
A captive market is a market where buyers have very limited choice and sellers can charge high prices. Learn about the examples, types, and implications of captive markets in this article and video.
May 8, 2024 · A captive market is a market where a few sellers or suppliers control the distribution of a specific product and can raise prices without losing customers. Learn how captive markets form, why they are important, and what types of captive markets exist with examples from the airline, printer ink, and school stationery industries.
A captive market refers to a situation where a company or supplier has a unique advantage because buyers have limited or no alternative choices for a particular product or service within a specific market segment or geographical area.
Captive markets are usually smaller markets where the buyer faces a severely limited number of competitive suppliers, and has no meaningful choice but to purchase goods from the supplier in that location. In contrast, monopolies are where there is only one supplier or seller in a much larger market.
A captive market is a situation where consumers have limited or no choices and must buy from a specific supplier. Learn how geographic, demographic and unique products/services can create captive markets, and what opportunities and challenges they bring for businesses.
