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May 23, 2021 · Learn about the motivational theory of David McClelland, a Harvard professor who identified three needs that drive human behavior: power, achievement, and affiliation. Find out how each need affects personality, performance, and leadership in different situations.
David McClelland's Human Motivation Theory allows you to identify people's motivating drivers. This can then help you to give praise and feedback effectively, assign them suitable tasks, and keep them motivated.
Learn about the three motivational needs of individuals proposed by David McClelland, an American psychologist. Find out how to apply this theory to manage teams and leadership styles in different situations.
David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [1]
McClelland’s theory proposes that an individual’s needs are the driving force behind their behavior. It focuses on three primary needs: achievement, power, and affiliation. These needs, according to McClelland, play a crucial role in shaping an individual’s motivation and ultimately their success in both personal and professional spheres.
Need theory, also known as Three needs theory, proposed by psychologist David McClelland, is a motivational model that attempts to explain how the needs for achievement, affiliation, and power affect the actions of people from a managerial context.
Learn about the three needs (achievement, power and affiliation) that drive human behavior and motivation, according to David McClelland. Find out how to apply this theory in organizational communication, psychology and social science.
