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  1. Learn how to access and use the Google Analytics demo account, which contains data from the Google Merchandise Store and Flood-It! The demo account lets you explore reports, features, and integrations without affecting your own analytics data.

  2. Explore the features of Google Analytics 4 by trying the demo and experimenting with demo data that will not affect your real account data. Get to know Google Analytics 4 features by...

  3. Create account. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

  4. analytics.google.com › analytics › attributionanalytics.google.com

    Learn how to use Google Analytics attribution to measure and optimize your marketing impact across channels and devices.

  5. Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.

  6. analytics.google.com › analytics › academyGoogle Analytics Academy

    There you can learn how to create your account; set up your first report, tag, or test; and use Google Analytics for Firebase, Google Tag Manager, Google Optimize, and more. Getting Started with...

  7. analytics.google.com › analytics › academyGoogle Analytics Academy

    Learn the basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking.