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Presents the full University logo on left hand side with the brand extension on the right, separated by piping. The brand extension adopts elements of the master brand's identity, eg colour and typeface. The brand extension is written over a maximum of 3 lines. Ampersands are used rather than ‘and’.
Logo. For the vast majority of applications, the primary version of our logo should always be used. Our portrait logo is available by request, please email marketing@sheffield.ac.uk. Read the logo guidance. Download our logo
Our logo is the keystone of our visual identity. It contains a modernised version of our original coat of arms from 1905. It has been designed to meet the needs of a digital world whilst retaining the prestigious elements that are particular to Sheffield, such as the sheaf of arrows, book, crown and Yorkshire rose.
Nov 4, 2022 · The University of Sheffield has launched its new rebranding initiative across all university platforms. The change sparked a petition this week, after some students found it to be unfavourable as it resembles other university logos.
Nov 24, 2022 · A petition to revoke aspects of the University of Sheffield’s rebranded logo has reached over 2,500 signatures. Significant changes to the logo, including a colour change from blue to violet, had negative feedback as it now resembles other university logos.
The University of Sheffield is also one of the first red-brick universities and is part of the Worldwide Universities Network. It is also the founder of the Russel Group, an association of around 24 UK public research universities.
A visual explanation of our updated logo
