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Aug 21, 2023 · Pains and gains are ways of looking at customer needs based on how a product or service can solve an existing customer problem (pain) and how a customer's life stands to benefit from a product or service (gain).
The Pain vs Gain Ratio helps understand the balance between the benefits (gains) a product offers and the costs (pains) it imposes on customers. The Customer Value Perception map provides insights into how customers perceive the value of a product.
Jan 3, 2024 · The value proposition of any successful business is deeply tied into the pains and gains of the business's specific customer segment. Market research should reveal what you can do to make the customer happy through pain relief and real gains.
The Pain/Gain tool is a 4-quadrant grid used to evaluate the pain and gain of both making and of not making a change. For example, a team may be trying to decide whether to move to a new project management platform. Here’s how to create and use the Pain/Gain tool.
If his credit card doesn’t work when the waiter brings the check, that is a clear pain. But if his credit card works and payment for the meal is approved, that is not a gain either, as it falls under his normal expectations. Key takeaway: Gains are not simply the opposite of pains.
Jul 26, 2019 · Unearth the power of understanding Pains & Gains in your marketing strategy. Learn to identify these critical elements in the customer journey and leverage them to enhance your value proposition and customer experience. This guide offers tools and actionable strategies for businesses of all sizes.
Two Forms of Human Motivation: Gain And Pain. “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” — Mark Twain. ***
