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PT Gojek Indonesia (stylized in all lower case and stylized j as goȷek, formerly styled as GO-JEK) is an Indonesian on-demand multi-service platform and digital payment technology group based in Jakarta. Gojek was first established in Indonesia in 2009 as a call center to connect consumers to courier delivery and two-wheeled ride-hailing services.
Dec 19, 2019 · In this post, we talk about the start of this journey, which involved one of the most crucial part of Gojek’s brand identity. The logo. The Challenge Before Us. Logo is one of the most visible part of company identity, and in Gojek’s case, replacing this familiar, iconic element would not be easy.
Gojek is Southeast Asia's leading on-demand, multi-service tech platform providing access to a wide range of services across transport, payments, food delivery, logistics, and many more. Founded in 2010, Gojek started as a call center with a fleet of only 20 motorcycle-taxi drivers to cater to Jakarta's ever-present traffic problems.
Dec 20, 2019 · It’s an answer to the world of problems one battles seven days a week — transaction hassles, midnight cravings, moving from one to another locations, household chores, falling footfalls, laundry woes, literally many things. You can read more about the rationale behind the rebrand here: A New Gojek! The story behind Gojek’s new look.
The Gojek tone of voice can be summed up in 4 adjectives. Clear. We don’t beat around the bush. We talk all things simple, straightforward, and single-meaning. So, if our language had a color, it’d be transparent - if that’s a color. Casual. Formals don’t suit us, really. We write the way we speak. But we’re always sincere and ...
From the land of Jakarta - 20 motorcycle taxis, 1 call centre, and a mission to remove friction from people’s lives. Gojek (then GO-JEK) begins to paint the town green.
Jul 22, 2019 · Gojek is one of the most-loved brands in Indonesia. Since launching our first app in 2015, Gojek has grown — a lot . While we’ve shared many stories about how different systems in Gojek adapted to our unprecedented scale, there is one thing that remained the same — our brand language.
