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Create account. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
analytics.google.com
Learn how to sign in to your Analytics account via google.com/analytics or from your Google Ads account. Find out how to manage accounts, properties, and users, and troubleshoot common issues.
Learn how to create an Analytics account, a Google Analytics 4 property, and a data stream for your website or app. Find out how to add the Google tag to your website or use Firebase for your app.
Learn how to use Google Analytics to improve your business with data-backed insights and AI-powered tools. Connect to other Google solutions and partner products for increased efficiency and privacy-safe measurement.
Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI with machine learning and integrations. Learn how to get started, see the benefits and features, and explore the resources and case studies.
Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.
