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  1. Dec 26, 2006 · Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.

  2. Influence: The Psychology of Persuasion. Robert B. Cialdini, PhD. Harper Collins, Jun 2, 2009 - Self-Help - 336 pages. The foundational and wildly popular go-to resource for influence and...

  3. Jan 1, 1984 · Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.

  4. May 4, 2021 · Dr. Robert Cialdini, thought leader in the field of Influence, has spent his entire career conducting, testing, analyzing, and publishing peer-reviewed scientific research on what causes people to say “Yes” to requests.

  5. Dec 26, 2006 · Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.

  6. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

  7. Jun 6, 2024 · Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.

  8. Detailed notes and summary for Influence: The Psychology of Persuasion by Robert Cialdini. The classic on persuasion will help you in marketing and in life.

  9. Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.

  10. What are the 6 principles of influence? Definition and explanation. Robert Cialdini was repeatedly frustrated by salespeople and marketers taking him for a sucker, so he set out to discover what tricks they used - that way, he could better defend against them. You should find these principles useful, no matter which side of the equation you ...