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May 21, 2024 · The Malaysia Airlines logo is filled with vibrant dynamism—the energy that drives the company to reach new heights and expand its route network. Simple imagery, flowing forms, and bright color contrast make the brand recognizable in the international aviation market.
Color. The Malaysia Airlines logo is dominated by blue and red. Blue symbolizes the sky, flight, safety and reliability. Font. The company uses a bold sans-serif font that incorporates futuristic letterforms. Some corners are rounded while others remain straight.
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Malaysia Airlines revised its logo in 2012 to coincide with the introduction of the Airbus A380 into its fleet. The Kelantan kite now faced to the right, and it was coloured blue with a gradient. The wordmark is now written in a similar font as that found in Singapore Airlines ’ logo.
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